Our Process
Taking things from a friendly chat over a coffee, to eCom domination
So, you're considering taking the next steps to offload the hard graft of email marketing so you can focus on your core business tasks. However, you're not quite sure exactly how partnering with us works. Here’s a quick breakdown of our process, from initial discovery all the way through to execution, growth, and ongoing optimisation.
Discovery
Time to establish if we’re a good fit for each other
We genuinely believe that each business is unique. Even two businesses in the same industry will have different goals and different ways they'd like to achieve them.
Each business also faces its own unique challenges when it comes to achieving 'email marketing excellence'.
Over the years, we've found that the best way to start is with a quick discovery call to help us:
Understand Your Business Identity and Offering: Learn what makes your brand special and how you want to communicate that to your audience.
Identify Past Efforts and Future Goals: Discuss the email marketing goals you've tried to accomplish in the past and the objectives you'd like us to help you achieve moving forward.
Assess Lead Capacity: Clarify the number of new leads or customers your business can comfortably handle, ensuring we scale our efforts appropriately.
Onboarding
We’re on the same page.. Now let’s get the ball rolling!
Once we've established a mutual fit, we dive straight into aligning our email marketing strategies with your business objectives. This phase is about setting clear expectations, timelines, and milestones, ensuring we're synchronised every step of the way. Our onboarding process is designed to seamlessly integrate our teams, fostering a collaborative environment from the get-go.
Klaviyo Setup: We'll configure and optimise your Klaviyo account for seamless integration with your e-commerce platform.
Audience Segmentation: Import and segment your existing email list based on customer behaviour, purchase history, and other relevant criteria.
Strategy Alignment: Develop a tailored email marketing plan that aligns with your brand voice and business goals.
Clean Up
Detox Your Email List for a Squeaky Clean Digital Presence
The foundation of any successful email marketing strategy starts with a clean slate. We conduct a thorough audit of your existing email lists and campaigns, identifying and rectifying any issues such as outdated contacts, low engagement rates, or deliverability problems. This clean-up phase is crucial for laying down the groundwork for higher open rates, better engagement, and improved ROI.
List Hygiene: Remove inactive or unengaged subscribers to maintain a healthy sender reputation.
Data Enrichment: Enhance your customer data with additional insights to improve targeting and personalisation.
Deliverability Check: Ensure your emails reach the inbox by adhering to best practices and resolving any technical issues.
Execute
Action Time—Where Strategy Meets the Inbox
With a solid foundation in place, we execute our tailored email marketing strategy, focusing on content creation, email design, and setting up automated flows in Klaviyo. Our execution phase is driven by data and creativity, ensuring that every email aligns with your goals and resonates with your target audience. We keep you informed with regular updates and transparent reporting, so you're always in the loop.
Content Creation: Craft engaging and relevant email content that speaks directly to your audience's needs and interests.
Design and Templates: Develop visually appealing, brand-consistent email templates that grab attention.
Automation Flows: Implement automated email sequences like welcome series, abandoned cart reminders, and post-purchase follow-ups to nurture leads and boost conversions.
Optimise
Fine-Tuning for Perfection, Because Good Enough Isn't Enough
Email marketing isn't a set-and-forget strategy; it demands continuous optimisation and agility. We monitor the performance of your campaigns, using real-time data to make informed adjustments. This optimisation phase is about refining our tactics, enhancing what works, and pivoting away from what doesn't, all to ensure your email campaigns are running at peak efficiency.
Performance Monitoring: Track key metrics like open rates, click-through rates, and conversion rates.
A/B Testing: Experiment with different subject lines, content, and designs to identify what resonates best with your audience.
Continuous Improvement: Use data-driven insights to adjust strategies and maximise campaign effectiveness and ROI.
Ready to grow?
From that first friendly chat over coffee to achieving e-commerce domination, we're here to support you every step of the way. With our expertise and your unique brand vision, there's no limit to what we can achieve together.
Get in Touch today, and let's embark on this exciting journey together.
Let's Get Started!