Protein-Powered Profits

The Challenge

Genepro Protein, a leading provider of high-quality protein supplements, faced significant challenges in utilising email marketing effectively. Despite having a substantial mailing list, they struggled with deliverability issues and saw minimal revenue from their email campaigns. Recognising the need for expert help, Genepro partnered with Engage Commerce to overhaul their email marketing strategy and unlock its full potential.

Challenges

Deliverability Issues

Genepro's emails were often flagged as spam or failing to reach their audience’s inboxes, reducing engagement and trust.

Minimal Email Revenue

Their extensive mailing list was underutilised, resulting in poor ROI from email marketing efforts.

Lack of Strategy

There was no clear plan in place to segment, personalise, or optimise campaigns to meet customer needs.

Our Approach

Engage Commerce deployed a strategic, data-driven approach to address Genepro’s email marketing challenges:

1. Email Copy and Design Overhaul
   We reimagined the email content and visuals to align with Genepro’s brand identity, creating engaging, high-converting emails that resonated with their audience.

2. Pop-Up Optimisation
   Our team designed high-performing pop-ups to grow the mailing list and capture valuable leads.

3. Segmented Customer Journeys
   Using advanced segmentation, we personalised email flows for different customer groups, improving relevance and engagement.

4. Deliverability Recovery Plan
   We resolved technical issues impacting email deliverability, ensuring that messages reached customer inboxes reliably.

5. Campaign Cadence and Strategy
   We implemented a structured campaign plan with an optimised sending frequency, balancing engagement and user experience.

The Results

The transformation was nothing short of remarkable:

• +105% Returning Customers
  Engage Commerce’s strategies fostered loyalty, significantly increasing repeat purchases.

• +161% Revenue Growth from Email
  Through optimised flows and targeted campaigns, email became a highly profitable channel.

• $1.6 Million Revenue Generated in 5 Months
  Our tailored strategy helped Genepro Protein achieve over $1.6 million in email-driven revenue in just five months.

Conclusion

By partnering with Engage Commerce, Genepro Protein turned email marketing into a powerhouse for driving revenue, customer engagement, and loyalty. This collaboration highlights the power of strategy, creativity, and execution in building email campaigns that deliver exceptional results.

What’s Next

Following the success of this campaign, we are collaborating with Thermos on long-term strategies to further enhance their digital presence. By continually refining their email marketing efforts and introducing innovative tactics, we aim to help Thermos maintain their market-leading position.

Ready to transform your email marketing and drive growth? Engage Commerce is here to partner with you for long-term success.